Oct 27, 2015, Posted By Kevin
If you are looking for ways to drive more traffic to your site to improve sales, make money from ads or just share what you to offer with the world, you probably know that you need SEO. Search engine optimization is the single most effective way of bringing in a lot more traffic and establishing your website as a trusted and reputable name, but there are different strategies out there. By looking at the two main different types of SEO, you can determine what is right for your website.
Local search engine optimization refers to targeting traffic from a specific geographical area instead of looking for business from people from all over your country or the world. With local SEO in Toronto, you will be bringing in more people who live near you than you would with other forms of search engine optimization.
This type of search engine optimization is performed primarily with the use of keywords that include Toronto and other geographical places. For example, you might choose to promote a restaurant with a keyword like "restaurants Toronto." Then, when people are looking for restaurants in the Toroto area, there is a better chance of them coming across your site.Other things are involved in local SEO as well, however. For example, you will want to list your site with local website directories, and you might choose to build backlinks on local websites instead of other types of sites and blogs. You may also want to list your site on Google Maps.
There are several reasons why you might decide that this type of search engine optimization is the right fit for your website. If you operate a brick-and-mortar business, for example, chances are good that you will get a better reception by opting for local marketing efforts. It's also a good idea if you run an online business that primarily targets people from your specific area, such as if you sell memorabilia for a local team. Lastly, you might choose to opt for local SEO if you are a part of a very competitive niche, such as making money online or losing weight.
More traditional SEO doesn't necessarily focus on a geographical location; instead, it focuses on certain keywords and targets traffic from all over the world. If you have a blog or website and would like to make money from ads, this type of SEO might be the best choice for you. Online businesses that are a good fit for people from all over the country or world also often do well with more traditional SEO.
Or, you might choose to use a mix of traditional and local SEO. Although you might have to choose one or the other as your main focus, you can try keywords that will bring in both local and global traffic. In some cases, this is a good way to ensure increased success for your website.
If you would like to learn more about the different types of SEO or would like to get started with a campaign soon, you should consider our local and global Toronto SEO services. Then, you can get a quote for services and start working toward your goal of increasing traffic.